Original: American Typewriter / Designer: Joel Kaden, Tony Stano (1974)
Redesign: American Dreamwriter/ Designer: Štěpán Marko (2016)

This American typeface from the second half of the 20th century was created by the New York-based International Typeface Corporation (ITC). It was established in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler as one of the first that sta rted to produce typefaces only for phototypesetting and no longer created typefaces for previous hot metal typesetting technology. American Typewriter was launched in 1974 and it was designed by Joel Kaden and Tony Stan. The main characteristic of the type face was its imitation of typewriters from the late 19th and early 20th centuries. It is entirely based on two basic principles: the structure is almost monolinear with lengthened serifs, and a deformation effect has been applied to all the characters. This principle of deconstructing the shape of an otherwise pure character refers to letterpress printing and the typical expansion of the letter strokes at the site of higher pressure. The typeface gains a vibrant, almost unhinged character that borders on the cartoonish grotesqueness of Comic Sans. I believe that due to this inimitable and interesting character, the typeface was able to make it onto all sorts of various media and formats and remains popular, just like Comic Sans. Examples I can point out include the I Love NY logo designed by Milton Glaser (1977) or an honorary position as a Mac OS system font. Another highly visible location is in lead paragraphs and headlines for lifestyle magazines such as Vogue and Cosmopolitan.

  • Evolution / Original Typefaces Redesigned
  • Type and Typography studio
  • @ Academy of Arts, Architecture and Design in Prague / 2016